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Hong Seng Curry Rice was founded in 1995 at Redhill Hawker Centre by the matriarch of the Lim family as a means to feed a household of 7. The humble stall has survived the generations by endeavoring to present the best quality of food to their loyal patrons. 3 generations of lasting operation is a testament to the quality of the fare served. On Oct 2014, Lim Jia Han, fresh with a Degree in Banking and Finance, took over the helms of the stall and apprenticed under the watchful eye of his father and uncle as a 3rd generation hawkerpreneur. Under the watchful eye of Master Chef Lim Gee Kiat, Jia Han honed his craft at the traditional stall for a full year before being granted full management of the business allowing Master Chef Lim to focus solely on quality control. This ensured that the quality is maintained as the recipes and cooking technique is passed down from one generation to another.
Under the helms of a Gen Y hawkerpreneur, Hong Seng Curry Rice recognises that the Gen Y population has growth for greater consumption of traditional hawker fare such as Hainanese curry rice and therefore course has been set to achieve this goal through the active rebranding of Hong Seng Curry Rice. Another stall right in the heart of town in District 9 is in the pipeline so check back often to find out more!
Strategically located at Redhill Hawker Centre, Hong Seng has long enjoyed the loyal support of patrons to the centrally located hawker centre and the good name of Hong Seng has generally been spread by the word of mouth. To achieve the goal of getting the attention of the younger generation, word of mouth alone is not enough and as such, an online presence is critical. An online presence also allows Hong Seng to provide more information to the greater public and launch online promotions in tandem with on-site discounts.
Jia Han’s addition to the business has been a thoroughly modern input. He’s taken a leaf out of Ford Motor Company and has done a Henry Ford on Hong Seng Curry Rice. All tasks are streamlined so it is easy for someone to step in when another worker is away. Automation has also been introduced to cut down on manual labour. However, the sourcing of ingredients is one aspect where no short cuts can be entertained to ensure that the freshest ingredients are delivered daily to ensure the food is always of the highest quality. All these improvements are achieved through the gradual acquisition of machinery and the most recent nd investment heavy acquisition of a cargo van.